See where your company stands on Google and in AI search
Put in your website, your trade and your town. In about three minutes you get a score, the map pack check, your Google profile, a site crawl, the answer boxes, what the assistants say, your competitors, the demand in your area, your listings, and the three fixes we would do first.
Run your free audit
We ask for a real email because people abuse free tools. One audit per business, and we want to know who we are sending it to. You get a confirmation link first; the audit starts when you click it, and the report link is emailed to you when it is done.
How it goes
- Fill the form. Website, company name as it appears on Google, trade, city and state, your email. Two competitor websites if you want them in the report.
- Click the link we email you. Nothing runs until you do. That is the step that stops the abuse.
- Watch it run. About three minutes. The page shows each check as it finishes.
- Read the report. On the page, or as a PDF. The link is emailed too, and stays live for 30 days.
Want the fixes done? Try us for 30 days with nothing charged, and decide on day 30.
Ten checks, one report, three fixes
Everything is checked live for your trade in your town, not pulled from a template.
Your score
One number out of 100, split into found on Google, quoted in the answer box, and named by the assistants.
Map pack check
Whether you are in the top three on the map for the searches in your town, and who is there instead.
Google Business Profile
Rating, review count, categories, hours, photos, and whether the profile is claimed and complete.
Website crawl
Your home page and the main service pages: titles, headings, word count, speed on a phone, missing schema, broken links.
Answer boxes
For the planning questions in your trade (cost, how long, is it worth it), who gets quoted and whether you have a page that could.
What the assistants say
We ask the AI assistants who to call for your trade in your town and record whether they name you, and who they name instead.
Competitors
The companies taking the calls, side by side with you: reviews, pages, prices shown, and whether the assistants mention them.
Demand in your area
How many people search for your trade in your metro every month, from real search data.
Listings
Which of the directories that Google and the assistants read actually list you.
Three fixes
The three things we would do first, in order, with the reason for each. Plain words, no jargon.
Before you run it
What does the free local SEO audit check on my contractor website?
Ten things: an overall score, the Google map pack for the searches in your town, your Google Business Profile, a crawl of your website, the answer boxes for the planning questions in your trade, what the AI assistants say when asked who to call, the competitors taking the calls, the search demand in your area, the directories that list you, and three prioritized fixes. It runs on live data for your town, not a generic checklist.
Why do you ask for a real email address before running the audit?
Because people abuse free tools. Agencies run them on every domain they can find, competitors scan each other, bots hit the form all day. Each audit costs us real money to run, so we send a confirmation link and nothing runs until you click it. One audit per business, and we want to know who we are sending it to.
How long does the free audit take and how do I get the report?
About three minutes once you click the confirmation link. You watch the progress on the page, and when it is done we email you the report link. The report page has a Download PDF button, and the link stays live for 30 days.
Can I run the free audit more than once or on a competitor's website?
One audit per business every 30 days, on the website you enter. If someone already audited that website recently, you get a message saying so, or the existing report if it was you. You can add up to two competitor websites to the form and they show up in the competitor section of your report, side by side with you.
Is the free audit a sales pitch, and what happens after I get it?
The report is the report; it says what is wrong and what we would fix first. Nobody calls you unless you book a call. If you want the fixes done, you try us for 30 days with nothing charged and decide on day 30. If not, keep the report and use it with whoever you like.